Case Studies
Case Study: P2P Marketing TQ Lead Generation Campaign
Client Overview KE-3464-UK
Industry: Professional Services (TQ Data)
Location: United Kingdom
Business Type: Lead-driven sales organisation
The client was looking to scale their inbound lead flow with qualified prospects that matched their ideal customer profile, while remaining fully GDPR compliant.
Objective
The primary goal was to deliver a consistent volume of high-quality TQ leads to support the client’s sales team and reduce reliance on outbound activity. Lead quality and relevance were prioritised over raw volume.
Our Solution
We implemented a targeted inbound lead generation campaign designed specifically around the client’s ICP.
Key elements included:
Exclusive TQ leads (not shared with other providers)
GDPR-compliant opt-in data capture
Targeted paid media and partner traffic sources
Pre-qualification based on role, business type, and location
Leads were delivered in real time and aligned with the client’s internal follow-up process.
Results
Over the initial campaign period, performance was as follows:
Leads delivered: 500+ over 30 days
Average CPL: $35-$45
Lead relevance: Strong alignment with target decision-makers
Booking rate: ~75% (client-reported)
Time to first conversions: Within the first few weeks
The client reported that lead quality was consistent and suitable for direct sales outreach.
Client Feedback
“The leads matched our target audience well and were relevant to our offering. Communication and delivery were clear throughout the campaign.”
Key Takeaway
This campaign demonstrated our ability to deliver scalable, compliant TQ leads with a focus on quality, relevance, and measurable performance. Campaigns are structured to allow testing, optimisation, and scale once results are validated.
Case Study: Inbound Lead Generation Campaign (Property Sales)
Client Overview: PS-6147-ZA
Industry: Residential Property Sales
Location: South Africa
Business Type: Estate agency operating a sales-led growth model
The client aimed to increase qualified buyer and seller enquiries without adding headcount to their sales team. Priority was placed on compliant data capture, genuine purchase intent, and sales-ready conversations.
Objective
The objective was to generate a steady flow of high-intent inbound leads aligned with the client’s target buyer and seller profiles. The campaign focused on improving appointment conversion rates while reducing time spent on unqualified enquiries.
Our Approach
We deployed a tailored inbound lead generation strategy designed around active property buyers and motivated sellers.
Campaign components included:
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Exclusive, single-source property leads
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POPIA-compliant consent and data handling
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Targeted paid media and premium property-related traffic sources
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Pre-qualification based on buying timeframe, budget range, property type, and location
Leads were delivered in real time and integrated directly into the client’s existing sales process for rapid follow-up.
Campaign Results
During the initial campaign phase, the following outcomes were recorded:
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Leads generated: 850 over 40 days
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Average CPL: $45–$50
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High-intent buyer/seller rate: ~48%
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Viewing or valuation booking rate: ~65% (client-reported)
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First signed mandates and offers: Within 3–4 weeks
The client confirmed that the leads showed clear intent and urgency, allowing agents to prioritise serious prospects and accelerate deal progression.
Client Testimonial
“The leads were well-qualified and genuinely interested in buying or selling property. This campaign reduced wasted follow-up time and helped our agents focus on deals that could close.”
Key Insight
This campaign demonstrates how a quality-driven inbound approach can significantly improve property sales performance. By combining compliant data capture, intent-based targeting, and pre-qualification, the client was able to scale lead volume while maintaining strong conversion efficiency.
Case Studies
Case Study: P2P Marketing Property Sales Lead Generation Campaign
Client Overview – PS-6147-ZA
Industry: Residential Property Sales
Location: South Africa
Business Type: Estate Agency
The client sought to increase the volume of qualified buyer and seller enquiries while reducing the amount of time agents spent following up with unqualified prospects. The objective was to generate consistent, sales-ready leads that could be contacted immediately and converted into property viewings, valuations, and completed transactions.
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Objective
The primary objective was to build a scalable inbound lead generation campaign that consistently delivered motivated property buyers and sellers.
Success would be measured by:
• Increasing qualified buyer and seller enquiries
• Improving appointment booking rates
• Reducing cost per acquisition
• Delivering exclusive, compliant leads in real time
• Supporting long-term sales growth without increasing staffing levels
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Our Solution
P2P Marketing developed a highly targeted inbound property lead generation campaign designed to reach consumers actively looking to buy or sell residential property.
Campaign Strategy
• Exclusive property sales leads (never shared with competitors)
• POPIA-compliant data collection and consent management
• Targeted paid advertising across premium digital channels
• Behavioural audience targeting based on property intent
• Lead pre-qualification using:
o Buying or selling timeframe
o Budget or estimated property value
o Preferred property type
o Geographic location
• Real-time delivery directly into the client's CRM for immediate follow-up
This ensured every enquiry met predefined qualification criteria before reaching the client's sales team.
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Campaign Results
During the initial 40-day campaign, the project achieved the following performance:
Metric Result
Qualified Leads Generated 850+
Campaign Duration 40 Days
Average Cost Per Lead $45–$50
High-Intent Buyers & Sellers Approximately 48%
Viewing / Valuation Booking Rate Approximately 65% (Client Reported)
First Sales Activity Within 3–4 Weeks
The campaign consistently supplied motivated prospects with genuine purchase or selling intent, enabling agents to prioritise high-value opportunities and improve overall productivity.
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Client Feedback
"The quality of the enquiries exceeded our expectations. The leads were genuinely interested in buying or selling property, making our follow-up process far more efficient. Our agents were able to focus on serious prospects, resulting in better conversations and faster progression through the sales pipeline."
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Key Takeaway
This campaign demonstrates P2P Marketing's ability to deliver scalable, high-quality property sales leads that convert.
By combining compliant data capture, advanced audience targeting, and robust lead qualification, we helped the client generate a consistent pipeline of motivated buyers and sellers while improving operational efficiency and sales performance.
Our campaigns are designed to be measurable, optimised continuously, and scaled as performance grows—allowing estate agencies to increase revenue with predictable lead generation and a strong return on investment.
This version is formatted in the same style used by professional lead generation agencies. It reads more like a case study you'd find in a corporate capability brochure and is ready to drop into a professionally designed PDF.
Case Studies
Case Study: P2P Marketing Solar Installation Lead Generation Campaign
Client Overview – SI-4286-ZA
Industry: Residential & Commercial Solar Installation
Location: South Africa/Australia
Business Type: Solar Installation & Renewable Energy Provider
The client wanted to increase the volume of qualified homeowners and business owners requesting solar quotations while reducing the cost of customer acquisition. Their goal was to generate a steady pipeline of high-intent prospects who were actively considering solar installations and battery backup systems.
Objective
The primary objective was to build a scalable inbound lead generation campaign that consistently delivered qualified solar installation enquiries.
Success would be measured by:
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Increasing qualified solar installation enquiries
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Improving consultation and site assessment bookings
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Reducing customer acquisition costs
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Delivering exclusive, compliant leads in real time
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Supporting business growth without increasing internal marketing resources
Our Solution
P2P Marketing developed a highly targeted inbound lead generation campaign focused on homeowners and businesses actively researching solar energy solutions.
Campaign Strategy
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Exclusive solar installation leads (never shared with competitors)
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POPIA-compliant data collection and consent management
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Targeted paid advertising across premium digital channels
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Behavioural audience targeting based on solar purchase intent
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Lead pre-qualification using:
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Property ownership status
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Property type (Residential or Commercial)
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Average monthly electricity expenditure
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Interest in solar panels, battery storage, or complete energy systems
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Geographic service area
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Real-time delivery directly into the client's CRM for immediate sales follow-up
Every enquiry was screened against predefined qualification criteria, ensuring the sales team spent their time speaking with prospects who had genuine purchasing intent.
Campaign Results
During the initial 45-day campaign, the project achieved the following performance:
Metric
Result
Qualified Leads Generated
920+
Campaign Duration
45 Days
Average Cost Per Lead
$38–$48
High-Intent Prospects
Approximately 58%
Consultation / Site Assessment Booking Rate
Approximately 72% (Client Reported)
First Signed Installations
Within 3 Weeks
The campaign consistently delivered motivated homeowners and business owners actively seeking solar solutions, allowing the client to improve sales efficiency and maintain a full installation pipeline.
Client Feedback
"The quality of the leads was excellent. Most prospects had already researched solar solutions and were ready to discuss quotations. The campaign significantly reduced wasted follow-up time and helped us keep our installation schedule consistently booked."
Key Takeaway
This campaign demonstrates P2P Marketing's ability to generate scalable, high-quality solar installation leads that convert into consultations, quotations, and completed installations.
By combining compliant data collection, advanced audience targeting, and intent-based lead qualification, we helped the client build a predictable sales pipeline while reducing acquisition costs and improving overall conversion performance.
Our campaigns are continuously monitored, optimised, and scaled based on real-world performance, enabling solar installation companies to achieve sustainable business growth with measurable return on investment.
This case study follows the same format as your others, making it ideal for inclusion in a professional capability brochure. It emphasizes the metrics solar companies care about most—qualified consultations, site assessments, quotations, installations, and ROI—while maintaining consistency with the rest of your sales materials.
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